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  28 October 2009
COTSWOLD car dealership Pebley Beach has renewed its sponsorship deal at the county’s premier ‘seaside’ destination… miles from the nearest stretch of coastline.
The beach at Cotswold Country Park, near Cirenceser, sits beside a freshwater lake formed decades ago by gravel extraction, and now attracts thousands of visitors every year.
Five years ago the Suzuki dealership offered to sponsor the toddlers’ play area, one of many facilities at the beach.
This week that sponsorship deal was renewed with the park’s new operator, the Watermark Club, which has taken over the running of the 1,000 acre site from the Cotswold Water Park Society.
The sponsorship deal includes the provision of a bouncy castle, which will be inflated on good weather days all year round, and is already proving a big hit with children.
Meanwhile, a Suzuki Grand Vitara 4x4 is proving a boon for the park wardens, whose job it is to patrol the public areas and keep lake users – including anglers, wake boarders, and swimmers and bathers safe.
Adrian Davey, operational director of Watermark, said: “The Grand Vitara is an ideal vehicle in which to patrol the park.
“Its four wheel drive capability means it can go anywhere, yet it is nimble and light, and small enough to traverse the narrow paths around the lakes, which larger 4x4s struggle to do.
“Meanwhile, the bouncy castle has proved very popular with children, and is an excellent way of drawing visitors to our café and shop, and towards Pebley Beach’s display of cars.
“This is a good example of local businesses working together.”
Mike Brunsdon, director of Pebley Beach, said: “With outlets in Swindon and the Cotswolds, neither of which has a seaside resort, it was an opportunity not to be missed when we were invited to sponsor a beach, and reach tens of thousands of potential customers every year.
ENDS
Pictured: Anna Cattermole, park manager, and William Larmour, of Pebley Beach, get to grips with the park’s Suzuki Grand Vitara 4x4, while children enjoy the bouncy castle.
Editors note: Press release issued on behalf of Pebley Beach Group. Pebley Beach Group includes Suzuki dealerships in Wroughton and Cirencester, Moonmonkey Marketing Cirencester, Hyundai Swindon and Prestige Paintwork, Swindon.
For further information and interviews please ring Peter Davison (Secret Agent Marketing) on 0870 458 5340 or email pressoffice@pebley.co.uk
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